Law Office of Alex Galvez Inc.

@abogadoalexgalvez

March 2024-February 2025

Initial Followers on:

Facebook: 22K

Instagram: 100

TikTok: 435

📍 Location: Los Angeles, CA
📅 Campaign Duration: March 2024 – March 2025
🎯 Objective: Build a social media digital presence to generate qualified immigration leads via social media & website optimization.

 

🚀 Results

  • 📈 TikTok: I grew followers from 435 to 100K, achieving a 4.8% engagement rate, a view-to-reach ratio exceeding 117%, and profile view rates up to 1.61%

  • 📸 Instagram:  I increased followers from 100 to 5,030 with an 83.3% engagement rate

  • 👍 Facebook: Boosted followers from 20K to 30K with a 28.5% engagement rate

  • 💻 Website Launch: Created,Developed and optimized a brand new  official website, generating 50+ website leads/month

  • 📊 Lead Generation: Drove over 250 qualified leads/month via social media strategy

  • 🤝 Press Coordination: Secured features on Univision and Telemundo, strengthening brand credibility, as well as other hipanic media outlets.

    🧠 Strategy & Execution

    The Law Office of Alex Galvez specializes in immigration services such as asylum, adjustment of status, naturalization, work visas, permanent residency, and citizenship. With this in mind, I crafted a targeted content strategy that connected emotionally with their target audience, which was the Hispanic Community . I decided to develop educational content strategy to help people with immigration concerns and simplified complex legal topics into digestible, high-performing content.

    • Brand Positioning & Messaging: Developed a culturally resonant brand voice, highlighting the firm’s legal expertise and dedication to immigrant communities.

    • Multi-Platform Growth: Created a Content Strategy that fulfilled the hispanic community to increase conversions and build loyalty. I focused on social media platforms: TikTok, Instagram, Facebook, and the firm’s newly launched website.

    • Content Production: Created and edited all visuals – videos, photos, graphics – aligning with platform-specific trends and user behavior.

    • Data-Driven Insights: Tracked KPIs monthly, adjusting strategy through CRM-integrated performance analytics.