👋 I’m Kenya Tovar, Social Media Marketing Strategist.
I Help You Achieve
your Social Media Objectives.
I graduated from California State University, Long Beachwith a Bachelor of Science in Business Administration – Marketing and a College of Business Certificate in Business Analytics.
My focus lies in strategic management, where I blend both the creative and data-driven aspects of marketing to build impactful campaigns.
My interest in Marketing Analytics & Strategy was sparked during a Strategic Marketing Research course, which inspired me to specialize in Business Analytics. This path has allowed me to better understand consumer behavior by combining branding with data analysis, optimizing campaigns to drive measurable growth.
With a passion for the entertainment industry, and experience as both a social media content creator and Marketing Director, I know what it takes to grow a brand in the digital space.
I’m fascinated by how consumer behavior and marketing trends influence decision-making and brand perception. My goal is to develop and execute effective, data-informed marketing strategies that align with business goals and deliver real results.